Brand manual

Welcome to a web guide detailing the cohesive appearance of Keflavík Airport.

Keflavík Airport becomes KEF

Winds of change in modern times

Since travellers began streaming through Keflavík Airport 80 years ago, remarkable changes have taken place. The incredible increase in travellers in recent decades has placed Iceland on the map as an exciting destination for people from all over the world.

A new reality calls for review, analysis, and rebranding. To help Keflavík Airport stand out in global marketing, it has been renamed KEF. The name is short, easy to say, and ideal for online marketing on social media.

At the same time, the airport is receiving a new look to ensure a more pleasant experience for our guests. KEF's visual brand exudes a calm energy, creating a warm atmosphere that makes our guests feel welcome.

Logo

KEF, the logo for Keflavík Airport, is an abbreviation of its name and also its international airport code.

Font

The font for Keflavík Airport, KEF Oasis, was designed by Gunnar Vilhjálmsson, Gabríel Markan, and Joana Ranito.

Colors

The colour spectrum of KEF includes the Icelandic flag colours (blue, white, and red) along with black and a warm golden tone. These strong, vibrant, and beautiful colours are intertwined with gold, which signifies quality.