KEF colours
Keflavík Airport serves as Iceland’s central hub, connecting the country to destinations worldwide. To connect our origins and roots with the world, we draw inspiration from Iceland’s characteristic colours — the hues of our flag that represent fire and ice, sky and ocean. The design is distinctly Icelandic, complemented by black and a warm golden earthy tone that reflect the first-class service we offer.
The colour spectrum
The names of the colours are inspired by Iceland’s aviation history, specifically the names of airplanes that marked significant milestones in international aviation.
The predominant colour scheme in KEF’s appearance includes Leifur (black), Hrímfaxi (white), and Geysir (blue). Gullfaxi (golden), Hekla (red), and Gljáfaxi (green) are reserved for special occasions, such as signalling the need for immediate attention or for use in ceremonial materials.
Primary colours
KEF’s primary colours are Leifur (black), Hrímfaxi (white and Geysir (blue).
Leifur
Black and white encompass space and interval, weight and lightness, everything and nothing. These opposites combine to create balance and neutrality.
- HEX #101010
- RGB 16 16 16
- CMYK 5 0 0 95
Hrímfaxi
White evokes ideas of purity, clarity, innocence, and space, while black is often associated with refinement, weight, and seriousness.
- HEX #FFFFFF
- RGB 255 255 255
- CMYK 0 0 0 0
Geysir
Blue has a powerful objective influence. It brings calmness and peace, as well as sharp thinking and improved focus. Additionally, blue fosters a sense of trust, safety, reliability, and tranquility.
- HEX #004DF4
- RGB 0 77 244
- CMYK 100 78 0 0
Secondary colours
Gullfaxi (golden), Hekla (red), and Gljáfaxi (green) are reserved for special occasions, such as signalling the need for immediate attention or for use in ceremonial materials.
Gullfaxi
Golden is a colour that signifies material value and is charged with significance. Positioned at the top of the value chain, it represents quality, achievements, and solemnity. Additionally, it is an earthy colour that evokes tranquility and softness.
- HEX #BB8B3F
- RGB 187 139 63
- CMYK 5 38 72 13
Hekla
Red is a powerful colour that has the property of appearing closer than others. It is the first colour to capture our attention, making it the most commonly used for signalling the need for immediate attention in our environment, such as in transportation and various other contexts.
- HEX #DB2A12
- RGB 219 42 18
- CMYK 0 87 85 0
Gljáfaxi
Green is the colour of life, renewal, and nature. It symbolises energy and underscores our commitment to sustainability. Green is nurturing and is commonly associated with relaxation, helping to reduce stress and burden.
- HEX #0D9935
- RGB 13 153 53
- CMYK 91 4 100 25
Colour tones
Each colour has a gradient range of strength, from light to dark tones, that can be used alongside the original colour. This gradient can be utilised in illustrations to add depth with varying shades, in bar charts and graphs to represent different value ranges, or to distinguish between different topics.
Gradients
Gradients can be valuable for various occasions, such as background colours for chapter slides or highlighting key sentences. They evoke images of the hemisphere, aurora borealis, and clouds. The soothing texture and softness of gradients provide a calming escape from the business environment to a safe haven.